Here are two scans with LGBT content from Mad Magazine #108 with a cover date of January 1967 that puts it in stores in December 1966. The first scan is from the three paged “Christmas Cards We’d Like To See” feature that was likely a variation on a recurring theme for the pubication. It first came to my attention five years ago when Mr Door Tree included it in a Christmasrelated post at the defunct Golden Age Comic Book Stories blog. He’s since re-posted it on his current The Golden Age blog and you can see it and a few other Mad related Christmas images here. A little detective work was required (and a happy Google accident) to figure out the issue number because the post hadn’t mentioned any details about it.
You can see the reason it caught my attention from an LGBT comics point of view. Now even in the 1960s Mad Magazine didn’t concern itself too much with the possibility of censorship since, unlike comic books, it was outside the reach of the Comics Code Authority so lampooning a gay celebrity wasn’t off limits. This wasn’t the only time in Mad’s history that it had some gay reference and this wasn’t the only one in this issue! Max Brandel wrote and designed all the cards in this section. Some of the others took jabs at Defense Secretary Robert McNamara, Merrill Lynch, the KKK, and former New York City mayor John Lindsay.
Liberace was a flamboyant pianist and entertainer whose popularity from the 1950s to the 1970s made him the highest paid peformer in the world. Liberace had seemed like comedian Paul Lynde to me in that he was someone just about everyone else thought was gay but it was mostly ignored. Even so, Liberace adamantly denied any talk of his being gay. Years after the appearance of this “old school Photoshop” fake card seen here he successfully sued two tabloid papers which had reported some of his personal relationships.
This second scan comes from another feature with the self explanatory title of “Football As Covered By Other Publications”. The humor in this spoofed magazine article written for readers of “Hairdresssers Weekly” relied on some prevalent, narrow stereotypes to make jokes at the expense of gay men. It speaks for itself This piece and the others in this feature were written by Frank Jacobs and drawn by George Woodbridge.